Webtrends

Webtrends was a leading provider of digital marketing analytics and optimization solutions. It offered a suite of tools for website analytics, campaign management, customer experience optimization, and social media analysis. The company was acquired by SAP in 2013 and was rebranded as SAP Customer Experience. Webtrends focused on helping businesses understand customer behavior, improve marketing effectiveness, and drive conversions. While Webtrends no longer exists as a separate entity, SAP Customer Experience continues to offer many of the same features and functionalities.

Website: https://www.sap.com/products/customer-experience/overview.html