RateParity

Rate parity is a principle in the travel industry that ensures that the price of a travel product, like a hotel room or flight, is consistent across all distribution channels. This means that a customer should be able to find the same price whether they book directly through the hotel or airline website, or through a third-party platform like an online travel agent (OTA). The goal of rate parity is to prevent price discrimination and ensure that customers have equal access to the best deals. It also helps to create a level playing field for hotels and airlines when competing with OTAs. Some hotels and airlines may offer different rates for certain booking channels, such as loyalty programs or corporate agreements, but these are typically clearly disclosed and do not violate rate parity principles. Rate parity is a complex issue with a variety of legal and practical considerations.

Website: https://www.rateparity.com