Google Publisher Tag

Google Publisher Tag (GPT) is a technology used by publishers to manage and display advertising on their websites and apps. It allows publishers to easily integrate ads from different ad networks and control how they are displayed. GPT helps streamline the ad serving process, improving efficiency and giving publishers more control over their ad revenue. It enables publishers to customize ad formats, target specific audiences, and track the performance of their campaigns. GPT simplifies ad management and helps publishers maximize their earnings from advertising.

Website: https://developers.google.com/publisher-tag/