About the job
About the Role
Feroot Security is seeking a dynamic Demand Generation Manager to propel our growth and strengthen our position in the cybersecurity market. This pivotal role will drive our demand generation strategy, fueling pipeline growth through innovative, multi-channel campaigns. As a key member of our marketing team, you’ll have the opportunity to shape Feroot’s growth story, leveraging cutting-edge tools and data-driven insights to make a measurable impact in a fast-growing startup at the intersection of cybersecurity, compliance, and AI-first automation.
Job Description
As the Demand Generation Manager, you will design and execute comprehensive demand generation strategies that blend organic and paid marketing efforts to boost brand awareness and generate high-quality leads. You’ll harness your expertise in multi-channel campaigns, data analytics, and cross-functional collaboration to align marketing initiatives with sales goals, optimize performance, and drive measurable ROI. Utilizing AI-powered tools and marketing platforms, you’ll craft targeted campaigns that resonate with our B2B audience and guide prospects through the sales funnel.
Key Responsibilities:
Demand Generation Strategy and Campaign Execution and Optimization
- Design and implement a holistic demand generation strategy that integrates paid advertising, email marketing, social media, content marketing, and SEO to increase brand visibility and lead generation.
- Develop and execute multi-channel campaigns that align with Feroot’s business objectives and target key accounts in the cybersecurity, GRC, and compliance sectors.
- Manage a $50K/month paid media budget, with opportunities to scale based on performance and business needs.
- Create and launch targeted campaigns across platforms like LinkedIn, X, Google Ads, and email marketing tools, ensuring consistent and compelling messaging.
- Implement lead scoring systems and nurturing programs to prioritize high-potential prospects and guide them through the sales funnel.
- Utilize AI and Gen-AI tools (e.g., Clay, OpenAI) to enhance campaign personalization and outreach efficiency.
Cross-Functional Collaboration
- Partner with sales teams to align demand generation efforts with pipeline goals and account-based marketing (ABM) strategies.
- Collaborate with product marketing, content, and design teams to produce high-quality, audience-focused content, including whitepapers, blog posts, videos, and infographics.
- Work with digital marketing to optimize landing pages, CTAs, and SEO for maximum campaign impact.
- Collaborate with field marketing to ensure in-person opportunities translate to pipeline generation.
Performance Analysis and Reporting
- Track and analyze campaign performance using tools like HubSpot, Google Analytics, and other analytics platforms.
- Prepare detailed reports on key metrics, including lead quality, conversion rates, cost-per-lead, and ROI, to inform future strategies.
- Understand and compile roll-up metrics that measure the health of marketing spend compared to the overall business, including LTV:CAC and cost to acquire a customer
- Conduct A/B testing and leverage data-driven insights to continuously optimize campaign performance.
Market Research and Strategy Adaptation
- Conduct market and customer research to identify emerging trends, competitive challenges, and new opportunities in the cybersecurity and SaaS markets.
- Adapt strategies based on market feedback, user behavior, and evolving industry trends to maintain a competitive edge.
Required Experience/Skills:
We’re looking for a results-driven, tech-savvy professional with a passion for demand generation and a strong understanding of B2B marketing processes, who is:
- Proven track record of designing and executing successful demand generation campaigns with measurable pipeline impact.
- 5+ years of experience (or 3 years of experience backed by stellar results) in demand generation, growth marketing, or integrated marketing roles, preferably in B2B tech, cybersecurity, or SaaS.
- Proficiency in marketing tools, including CRM platforms (e.g., HubSpot, SFDC), marketing automation tools, and analytics platforms (e.g., Google Analytics).
- Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Excellent written and verbal communication skills, with a knack for crafting compelling, audience-focused content.
- Data-driven mindset, with experience analyzing campaign performance and translating insights into actionable strategies.
- Creative problem-solving skills and a proactive approach to identifying opportunities for brand growth.
- Familiarity with paid media platforms (e.g., Google Ads, LinkedIn Ads) and managing budgets effectively.
- Ability to work from our downtown Toronto office full-time and travel internationally (U.S., Europe, APAC) if required for events or campaigns.
- Willingness to work flexible hours during peak campaign periods.
What You Bring
- Achievement of pipeline generation results.
- Strong understanding of multi-channel marketing for B2B audiences.
- Track record of running successful campaigns with measurable ROI and pipeline impact.
- Experience creating engaging content and lead nurturing strategies.
- Excellent written and verbal communication skills.
Bonus Points
- Experience marketing in GRC, cybersecurity, or compliance.
- Familiarity with frameworks like PCI DSS, HIPAA, GDPR, etc.
- Graphic design experience (Canva, Adobe Creative Suite).
- Comfort with AI/Gen-AI tools (e.g., Clay, OpenAI) for campaign optimization.
- Relationships with influencers, media, or event organizers in the cybersecurity space.
Why Join?
Feroot is a well-funded, fast-growing startup dedicated to making the web safer and more secure. Join a dynamic team at the forefront of cybersecurity, compliance, and AI-first automation, where your work directly shapes our growth and impact. If you’re driven by results, thrive on innovation, and want to make a difference in the cybersecurity industry, we encourage you to apply.