Position Title: Content Marketing Automation Co-op Student
Location: Toronto, Canada (Downtown)
Type: Full-Time, In-Office
About the Role:
Feroot is seeking a Content Marketing Automation Co-op Student to join our growing marketing team. In this role, you’ll help automate and optimize our content marketing efforts with the goal of improving lead generation and audience engagement.
Using tools like HubSpot, Zapier, OpenAI, and other automation platforms, you’ll support the creation, distribution, and performance analysis of content across various channels. Your work will ensure our audience receives relevant, impactful content that helps them solve real problems and better understand our value.
This is an ideal opportunity for someone tech-savvy and passionate about content, automation, and modern marketing technologies.Key Responsibilities:
- Set up, maintain, and optimize automated workflows for content creation, distribution, and performance tracking.
- Automate content marketing campaigns across channels such as email, social media, and educational outreach.
- Monitor and analyze key performance metrics to improve content effectiveness.
- Collaborate with the marketing team to ensure content automation strategies align with business goals.
- Use AI and automation tools to scale content creation and improve marketing operations.
Required Experience & Skills:
We’re looking for individuals who are excited about marketing, technology, and automation.
- Familiarity with content and digital marketing principles.
- Experience with automation tools, generative AI, and large language models (LLMs).
- Strong written communication skills.
- A self-motivated learner who takes initiative and adapts quickly.
- Ability to analyze workflows and improve efficiency and engagement.
- Basic knowledge of marketing analytics and performance metrics.
Nice-to-Haves:
- Experience with SEO and content optimization techniques.
- Knowledge of the SaaS and cybersecurity industries.
- Familiarity with CRM systems and marketing automation platforms (e.g., HubSpot).
- Prior experience in tech, compliance, or cybersecurity.
This role offers an opportunity to join a dynamic and supportive team working on innovative content marketing strategies. If you’re driven, enjoy working with cutting-edge tools, and want to make a real impact in the cybersecurity space — we’d love to meet you.