Tapad

Tapad is a global advertising technology company specializing in cross-device content delivery. They utilize a proprietary device graph to connect consumer interactions across various devices like smartphones, tablets, and desktops. This enables advertisers to deliver personalized and targeted advertising campaigns to consumers across their multiple devices. Founded in 2010, Tapad was acquired by Experian in 2020.

Website: https://www.experian.com/business/digital-identity-advertising/device-graph-cross-device-identity/