Silverpop

Silverpop was a marketing automation platform that specialized in email marketing, lead nurturing, and campaign management. They provided tools for creating engaging email campaigns, managing customer relationships, and tracking campaign performance. In 2014, Silverpop was acquired by IBM, becoming part of their marketing automation offerings. The Silverpop brand was later retired, and their technology integrated into IBM Marketing Cloud.

Website: https://www.ibm.com/cloud/marketing