Shoppable

Shoppable is a term used to describe online shopping experiences that are integrated directly into other platforms like social media, search engines, or content websites. This allows users to browse and purchase products without leaving the platform they`re currently using. Shoppable experiences often utilize features like visual search, interactive product carousels, and "buy now" buttons. Companies like Pinterest, Instagram, and Google have all introduced Shoppable features to their platforms. The goal is to make the online shopping process more convenient and seamless.

Website: https://shoppable.com