Omniture (Adobe Analytics)

Omniture, now known as Adobe Analytics, is a comprehensive web analytics platform that provides businesses with insights into website traffic, customer behavior, and marketing campaign performance. It offers tools for data collection, analysis, reporting, and visualization, enabling businesses to optimize their websites and marketing efforts for better results. Adobe Analytics is a popular choice for companies of all sizes, offering various features and integrations to meet diverse needs. The platform empowers businesses to understand customer journeys, identify key trends, and make data-driven decisions to improve conversions and revenue.

Website: https://www.adobe.com/products/analytics.html