Numerator

Numerator is a data and analytics company specializing in consumer insights for the advertising and consumer goods industries. They gather data through a panel of over 100,000 households, tracking their purchasing behavior, product usage, and media consumption. Numerator's services help brands understand consumer preferences, measure the effectiveness of advertising campaigns, and optimize product development. They provide a comprehensive view of the consumer journey, from product discovery to purchase and beyond. Website: https://www.numerator.com