Salesforce DMP

Salesforce DMP (Data Management Platform) is a data management platform designed to help marketers collect, organize, and activate customer data for personalized advertising campaigns. It allows businesses to create detailed customer profiles based on various data sources like website activity, CRM data, and third-party data. Salesforce DMP enables marketers to target specific audience segments across multiple channels, including display advertising, email marketing, and social media. By providing a centralized platform for data management, it helps optimize advertising spend and improve campaign performance.

Website: https://www.salesforce.com/solutions/marketing/data-management-platform/