InnoGames

InnoGames is a German game developer and publisher known for creating popular browser-based games like Forge of Empires, Elvenar, and Tribal Wars. They are a major player in the free-to-play game market, offering both free and premium gameplay options. InnoGames employs a variety of advertising strategies, including online display ads, social media marketing, and influencer partnerships. Their marketing efforts focus on building brand awareness and driving player acquisition. They also leverage in-game advertising to promote their other titles and engage their existing players.

Website: https://www.innogames.com