ID Services

ID services in advertising are technologies that help businesses identify and target specific audiences for their campaigns. These services typically use data from various sources, such as websites, apps, and social media platforms, to create detailed profiles of individuals and their interests. By leveraging this data, advertisers can tailor their messaging and placements to reach the most receptive consumers. ID services often employ sophisticated algorithms and machine learning to analyze user behavior and predict future actions. This allows businesses to optimize their advertising spend and improve campaign performance.

Website: https://www.oracle.com/industries/advertising-marketing/id-management/