IAB Consent

IAB Consent is a framework for managing user consent for data collection and processing in the advertising industry. It provides a standardized way for publishers and advertisers to communicate with users about their data choices and obtain their consent for targeted advertising. This framework aims to increase transparency and user control over their data while ensuring that advertisers can continue to deliver relevant ads. IAB Consent is based on a set of technical specifications and guidelines that are designed to be implemented across different platforms and technologies.

Website: https://www.iab.com/