Heatmap

Heatmaps are a visual representation of user behavior on a website, often used in advertising to understand how people interact with ads and landing pages. They use color gradients to show areas of high and low activity, allowing advertisers to identify which parts of an ad are most engaging and which are being ignored. This data can then be used to optimize ad design, placement, and targeting, leading to better conversion rates. Heatmaps can be generated by various tools, including Google Analytics and Hotjar.

Website: https://www.hotjar.com/