Google Analytics with signals

Google Analytics with Signals is a feature designed to improve the accuracy of cross-device measurement in Google Analytics 4. It uses machine learning to connect user behavior across devices, even if they`re not logged in. This allows marketers to get a more complete picture of customer journeys and optimize campaigns accordingly. Signals is an opt-in feature that relies on user consent and anonymized data. This enhanced data helps businesses better understand customer behavior and improve their advertising strategies.

Website: https://support.google.com/analytics/answer/9943785