Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides insights into how users interact with a website, such as the pages they visit, the links they click, and the time they spend on each page. Marketers use this data to optimize their websites for better performance and to improve their advertising campaigns. Google Analytics is widely considered the industry standard for website analytics and is used by millions of websites worldwide.

Website: https://marketingplatform.google.com/about/analytics/