Google Analytics Audiences

Google Analytics Audiences are powerful segments of your website visitors that you can use to target advertising campaigns. They are created based on user behavior and demographics, allowing you to tailor your ads to specific groups of people. This allows you to reach the most relevant audience with your marketing messages, increasing the chances of conversions and engagement. You can create audiences for various purposes, such as remarketing to users who have previously visited your website or targeting specific demographics like age or location.

Website: https://marketingplatform.google.com/about/analytics/