Facebook Social Graph

The Facebook Social Graph is a massive dataset representing the connections between Facebook users. It`s a valuable tool for advertisers, allowing them to target specific groups based on interests, demographics, and social connections. Advertisers can leverage this information to deliver tailored ads to users more likely to engage, resulting in improved campaign performance. The Social Graph also powers Facebook`s social features like friend suggestions and group recommendations.

Website: https://www.facebook.com/business