Crowd Science

Crowd science in advertising refers to leveraging the collective intelligence of a large group of people, often consumers, to gain insights and improve advertising effectiveness. This can involve gathering feedback on ad concepts, testing different ad creatives, or analyzing audience behavior. By tapping into the diverse perspectives of a crowd, companies can gain a more comprehensive understanding of their target audience and develop more engaging and successful advertising campaigns. Crowd science platforms facilitate this process by providing tools and methodologies for managing and analyzing crowd contributions.

Website: https://www.crowdscience.com/