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BlueKai
Description
BlueKai was a data management platform (DMP) company specializing in data-driven advertising. It helped advertisers target specific audiences across multiple channels using its large pool of user data. BlueKai was acquired by Oracle in 2014 and integrated into Oracle`s advertising solutions. The platform was rebranded as Oracle BlueKai and eventually discontinued.
Website: https://www.oracle.com/advertising-and-cx/data-management-platform/
Website: https://www.oracle.com/advertising-and-cx/data-management-platform/
Domains
bkrtx.combluekai.com