Auction

In advertising, auctions are a common way for companies to buy ad space. They allow advertisers to bid on specific ad placements, such as banner ads or search results, based on factors like audience targeting and desired reach. The highest bidder typically wins the ad slot, and the price is determined through a bidding system like cost-per-click (CPC) or cost-per-thousand impressions (CPM). Auction platforms like Google AdWords and Facebook Ads allow advertisers to manage their campaigns, target specific demographics, and track their ad performance.

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