Example finding
Risktracking pixels fired before consent
Advertising, analytics, and session-replay scripts fired before the visitor’s consent choice was recorded.
- What this means
- A visitor can opt out of tracking, but certain third-party technologies may still collect data.
Other findings in this assessment
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PII sent to a third party
A script transmitted personally identifiable information to an external vendor.
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Consent preference not honored
A tracking technology continued collecting data after a visitor opted out.
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Third-party script accessing sensitive data
A vendor’s technology can access information it may not need to perform its intended function.
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Cross-border data transfer detected
Visitor data is being sent to a third party in another jurisdiction.