Research Report

Beware of Pixels & Trackers

Feroot Client-Side Security Report

Feroot launched an investigation into social media pixels/trackers on websites. Analysis showed that they are pervasive, collect and transfer personal, sensitive, and private data, and do so to questionable locations. The facts and findings of this report present the security issues and risks of these pixels/trackers.

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At the beginning of 2023, concern grew over pixels and trackers, which load into the browser as a part of the software supply chain, being used by data harvesting platforms to collect user data. The data is then transferred to the servers of the companies owning the pixels/trackers as a part of their advertising and marketing business. Aggressive data harvesting practices increase the likelihood and/or actual transfer of sensitive data, which may cause unintended consequences, including expensive fines and litigations.

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Pixels/Trackers are common and abundant

Pixels/Trackers are collecting and transferring data without first obtaining the explicit consent of visitors

Pixels/Trackers transfer data to foreign locations around the globe

Pixels/Trackers are loading from domains banned by the US Federal Government and various US States

Get the full report with the facts and findings discovered from Feroot’s investigation.

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