Only 8% of survey respondents could confirm that every script on their website was fully authorized.
What Does It Take to Keep Consent Working?
Your consent platform records visitors’ choices. Regular audits help you understand whether your website honors them as scripts, vendors, and pages change.
Explore why verification matters, estimate the manual effort for your environment, and see how automation can help your team keep up.
Jump to the CalculatorThe verification gap
Why Consent Needs Regular Verification
Implementing a consent platform is an important step. Checking what happens before consent, after rejection, and when visitors opt out helps you understand whether those controls work as intended.
In the latest industry research:
93% of websites ignored the Global Privacy Control signal and continued loading advertising and tracking vendor scripts despite an active browser-level opt-out.
Infographic
Cookie Consent & the Verification Gap
Explore the full findings
But what would it take to verify that your consent platform is working across your websites as they continue to evolve? Use the calculator below to estimate the time your team would need.
Your audit workload
Estimate the Time Your Audits Would Take
The workload depends on how many properties, geographies, and languages you cover—and how often you test them. Use the calculator to explore the annual manual effort associated with your coverage.
More frequent testing can help you catch changes sooner, but it also increases the work your team needs to sustain.
Estimated annual manual effort
22,880person-hours per year
5 properties × 4 geographies × 4 languages = 80 audit combinations, tested weekly at 5.5 hours each
4,160Audits per year
166,400Page-state checks
11.9Full-time staff
$1,430,000Annual labor cost
Illustrative estimate. Each audit models 10 pages across four consent states, with a default of 5.5 person-hours. Staffing and labor costs assume 1,920 working hours per year and a $120,000 annual salary. Actual effort varies, and not every combination applies to every property.
A sustainable approach
Make Recurring Audits More Efficient With DXComply
DXComply works alongside your consent platform to automate consent auditing across websites and mobile apps. It helps your team understand what needs attention and follow through on the findings.
Verify consent behavior
Independently test whether visitors’ choices are honored.
Prioritize remediation
Surface gaps and prioritize findings based on risk.
Keep usable evidence
Provide dated, exportable findings to support investigation and reporting.
Your team can use those findings to address gaps, then re-audit as fixes are made and your digital properties change.
Start by Understanding Where Your Website Stands
A free Feroot Privacy Assessment gives you an initial view of your website’s consent behavior, tracking technologies, and data flows, with prioritized findings to help you decide what to address first.
Get My Free AssessmentThe assessment uses your public-facing website and requires no installation or code changes.