Beware of Pixels & Trackers on U.S. Healthcare Websites.

November 2nd, 2023.

The Healthcare industry massively adopted Web Tracking Tools such as Pixels and Trackers by healthcare providers. Tracking tools on user-authenticated and unauthenticated web pages can access personal health information (PHI) such as IP addresses, medical record numbers, home or email addresses, appointment dates, or other info provided by users on pages and thus can violate HIPAA Rules that govern the Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.
This report offer insights for cybersecurity, compliance and privacy executives at healthcare organizations as well as for policymakers, and auditors.

At the beginning of 2023, concern grew over pixels and trackers, which load into the browser as a part of the software supply chain, being used by data harvesting platforms to collect user data. The data is then transferred to the servers of the companies owning the pixels/trackers as a part of their advertising and marketing business. Aggressive data harvesting practices increase the likelihood and/or actual transfer of sensitive data, which may cause unintended consequences, including expensive fines and litigations.

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