LiveRamp PCM

LiveRamp PCM (People-Based Marketing Cloud) is a data platform that helps brands connect their offline and online customer data for more effective advertising campaigns. It enables marketers to create a unified view of their customers across channels, allowing for more personalized and targeted messaging. PCM supports various marketing use cases including data onboarding, identity resolution, and audience activation. It integrates with various marketing technology partners to streamline workflows. LiveRamp PCM allows brands to leverage data to improve campaign effectiveness and customer engagement.

Website: https://liveramp.com/