Google Analytics Enhanced eCommerce

Google Analytics Enhanced Ecommerce is a feature that helps businesses track and analyze customer interactions with their online store, providing deeper insights into shopping behavior. It goes beyond basic ecommerce tracking by capturing detailed information about products viewed, added to cart, removed from cart, and purchased, as well as user interactions with product pages and checkout processes. This data helps businesses understand user behavior, optimize product pages, and improve marketing campaigns. Enhanced Ecommerce provides valuable data for improving conversion rates and increasing revenue.

Website: https://support.google.com/analytics/answer/3437719?hl=en