AMP Project

The AMP Project is an open-source initiative focused on making websites faster and more user-friendly. While not a direct advertising product or company, AMP plays a role in advertising by creating a standardized environment for ad experiences. This allows for faster ad loading and more consistent performance across platforms. AMP enhances user experience by making pages load quickly, leading to higher engagement and better ad performance. It also fosters innovation in ad formats, allowing for more interactive and engaging experiences.

Website: https://amp.dev/