Date posted: 2021-12-10

Manager, Content Marketing

  • Remote - North America
  • Job Description

    Feroot Security believes that customers should be able to do business with any company online securely, without risk or compromise. Our mission is to secure client-side web applications so that our customers can deliver a flawless digital user experience to their customers.

    Businesses come to Feroot to enable proactive client-side security programs. Our data protection capabilities take the pain and ambiguity out of client-side security threat analysis, detection, response, and prevention. Our products help organizations uncover supply chain risks and protect their client-side attack surface.

    Feroot is a brand new cybersecurity startup and is a 100% remote organization. We strive to hire the best talent across North America to collaboratively build our business.

     

    Reporting to the VP, Marketing, the Content Marketing Manager will sit at the center of the marketing team to communicate differentiation, value, market leadership and innovation to target markets, personas and industries. The Manager will be charged with building out Feroot’s content marketing practice from scratch. This includes building out persona / content journeys, creating content that converts leads to opportunities, building and measuring engagement and promotion plans, and leading the way with best practices. The Manager will work closely with the Director of Demand Generation and the Director of Product Marketing to ensure Feroot’s voice is consistent across all channels and that demand generation objectives are exceeded.

    Responsibilities

    • Work with demand generation and product marketing to advise, curate and create content mapped to personas pains / needs across the buyer’s journey
    • Develop, curate, produce, publish, and promote content such as blogs, SEO content, whitepapers, eBooks, infographics, videos, social media content, etc. across owned and earned channels
    • Utilize technologies to research search terms, develop and execute SEO strategies
    • Project manage content development with internal and external agencies, vendors, creative teams, and copywriters
    • Support and facilitate content audit and asset inventory process
    • Develop and manage global content taxonomy, attribute and tagging process
    • Provide content gap analysis reporting to determine content needs
    • Pull and review content metrics to understand impact / ROI across buying stages for continuous improvement

    Requirements

    • 5+ years Content Marketing experience and results in a technical B2B industry
    • Experience developing and managing content management strategy, calendar, tagging, classification and platforms
    • Creative problem solver with a passion and knack for finding unique content solutions to meet complex challenges
    • Driven by data and the desire to learn, grow and continuously improve
    • Team player who thrives in a fast-paced, ever-changing, high-growth environment.
    • Knowledge of cybersecurity industry desired.
    • Bachelor’s degree in Business, Marketing, Journalism, Communications, or relevant equivalent work experience

    To apply for this job email your details to careers@feroot.com

    To apply for the position please send your resume to careers@feroot.com. Please make sure to put the job title in the subject of your email and provide a brief overview of why you are a fit for the position you are applying for.