Web Tracking – Web tracking is the activity (and ability) of a website to keep track of website visitors using software tools. Web tracking technologies collect, analyze, and use data about users’ interactions with websites. This data is typically gathered using various technologies embedded in web pages and can include information such as browsing history, clicks, time spent on pages, user behavior, and even personal data. Web tracking is widely used by websites, advertisers, and analytics companies to understand user behavior, optimize websites, and deliver targeted ads.
What is Web Tracking ?
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